With 2022 ready to come in just a few days, property managers and the real estate are now looking at how to attract new renters for the upcoming year. One important demographic property managers are looking to attract is Gen Z. As the first group in history to be raised by the digital world, Gen Z renters are used to growing up surrounded by social media, research, and the newest innovations in technology at their fingertips.
As the Gen Z demographic prepares to rent their first apartments or multifamily units, property managers must consider the appeal of community, sustainability, and eco-friendly living areas that attract Gen Z renters. Amenities such as high-speed Internet and outdoor community and garden spaces are more likely to draw in Gen Z renters than the older, traditional properties of past generations.
The world of social media and fast-paced communication also indicates how property managers should communicate with Gen Z renters. Gen Z renters no longer want just a sales pitch, but authenticity from property managers. Different forms of communication, such as texting, attract Gen Z to properties than telephone calls. Using social media to engage and educate consumers is also important, as Gen Z renters will feel more included with social media feeds that have their customized interests, rather than just hearing sales pitches. With this in mind, property managers can use the latest social media developments to connect with Gen Z renters and make them feel they have more than just a property to live in–they have an elevated community.
From starting as a sparsely used add-on feature to becoming an absolute necessity for rental housing, 
With COVID-19 playing a major role in how people and technology work together in different industries, the future of brokers and real estate has changed as well. Some thought leaders have expressed concern about if AI and other tech innovations could take over human employees and continuing to drastically change the job market.
According to recent study conducted by RentCafe, there is a rise in higher-income Millennials choosing to rent instead of buying a home. The share of rental applications for renters earning more than $50,000 is at a five year high of thirty-nine percent and rental applicants are making an average of ten percent more this year than last year. With an above average income and higher budget for renting, lifestyle renters can choose to live in amenity-rich, high-quality apartments. However, soaring housing prices as well as inflation and interests due to the COVID-19 pandemic have prevented potential buyers from putting a down payment on a home, thus having to turn to renting instead.
As Millennials continue to put off becoming homeowners and Gen Z begins to enter the workforce, renting becomes more and more popular with these groups. In order to attract young renters, it is important to understand what their ideal rental property looks like. To know what factors to invest into, here are the top seven amenities Millennials and Gen Z renters look for in their future living spaces:
Modern apartments now include amenities from communal treehouses to sky terraces with firepits. While this may seem over the top, it shows a shift in what residents and developers look for in high-rise living.